ICH(Ice Cloud Heart) is based Customer‐based brand equity is built on five important elements: value, performance, trust, social image, and commitment. It is important to understand that these elements are in the minds of customers, and hence, brands should build strategies to build these permanently in the minds of customers. It should start by establishing a relationship with the customer’s needs and the product offering. When a customer feels that the product is the best for his needs, the relationship starts. This can be built to be raising awareness about your product.
