For the SS25 content rollout of Mucu and Ebony, I led the visual design of Instagram feed posts and reels to align with the season’s overall narrative. Each layout was tailored to vertical formats (4:5 ratio), incorporating a muted color palette, minimal typography, and subtle textures to reflect the collection’s quiet and inclusive tone.
In addition to static visuals, I edited reels by organizing video sequences that flowed naturally with the overall visual rhythm of the feed. I also created collage-based visuals combining seasonal elements and product imagery, enhancing the mood and storytelling aspect of the brand’s social media presence.
